$old!: A Blog on Marketing Tops&Flops

Thinking out loud about Marketing from the world of Entertainment, Automobiles, Sports and much more

Roll Ads

In Germany you usually pass numerous commercial trucks on the Autobahn because they have a lower speed limit than regular cars and drive on the far right lane(s). As a result this gives advertisers the chance to play some clever tricks with a forced perspective when overtaking these trucks. The Rhino Awards acclaim some of the best pieces of advertising on trucks aka “roll ads”. This is a small selection of my favorites.

by Merlin Plagge

(Source: rhino-award.de)

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